Archive for the ‘WordPress’ Category

A Review of WordPress Software

Tuesday, July 17th, 2012

Starting life as a free, open-source blogging tool, WordPress has quickly evolved into one of the most popular pieces of software on the planet. Although blogging was originally its primary function, due to the extensive level of customization, WordPress can become almost any configuration users need. Furthermore, with an installation that is known for its simplicity, WordPress can be incredibly easy to use, depending on the work you need it to do.

One of the main features that are often pushed by WordPress is the vast amount of plugins and extensions that the program can handle. By offering such a large variety of notoriously easy to incorporate plug-ins, the WordPress extension library can make changes as large scale as you need, from turning the blog into an online store to simply changing the color of the background and fonts used. The amount of customization available is only limited by how much work you’re willing to put in, as the extensions can create pretty much any configuration you need. Furthermore, as with any good blogging site, themes and widgets are available to make small level changes to your page.

Although there is an installation-free version available online, the WordPress software is much more effective for people looking to control every aspect of the blog, from the layout and content, to the responsibility of managing their own server. Although it requires a little more work, the knowledge necessary for maintaining the server is minimal and the advantages it offers are numerous. Furthermore, since the software is also free, including the extensions, themes and plugins, WordPress software makes sure that regardless of what is installed, users never have to pay for their blog.

While WordPress is a powerful tool from the offset, the main strength it has is in its plug-ins. By using certain extensions, WordPress can increase its functionality in a variety of ways, one of the most popular being for SEO optimization. Yoast, for example, offers one of the most powerful SEO plugins available, WordPress SEO. This piece of software incorporates everything necessary to optimize a pages’ content, including the title, descriptions and XML sitemaps, it has a variety of tools to ensure they’re all optimized correctly. Once optimized, WordPress SEO can then show how the listing would appear in Google, even allowing focus keywords to be implemented.

This type of software can be incredibly useful if posting certain content to a blog that has been purchased. If an article was bought from TopicBay for instance, WordPress and the SEO plugin could be used to not only easily upload the article, but also ensure that the SEO keywords within the article are optimized correctly to show up within a search engine. This can be perfect for those who are looking to get content written by others quickly published onto their blog. TopicBay, for instance, allows buyers to either choose an article that has already been written or request a certain article. Generally, these requested articles will contain a certain keyword and by using WordPress SEO, buyers can then ensure that the page is optimized with these keywords. The ease of use already established with WordPress is transferred to the SEO plugin, so even people untrained in the program can get the full benefit.


Written by: Tom Hodson

WordPress and Yoast: A Match Made in web Heaven

Tuesday, July 17th, 2012

Ever since WordPress hit the scene it has revolutionized the way people create blogs and websites in general. The best part of WordPress is that there is a level of software appropriate for every user and ability level. While WordPress touts its simplicity of installation and user-friendly nature, the simplicity to which they refer is, of course, relative. That is, installing and navigating WordPress is a cinch for experienced programmers, but potentially challenging – though not impossible – for beginners or those with a modicum of tech savvy.

The Progression of WordPress

Originally, WordPress was developed as an easy way for bloggers to create and manage their content. Thanks to the open source nature of WordPress, programmers were soon using its themes to create even the most complicated websites.

If you are a blogger who’s not interested in managing your own FTP site, WordPress allows you to manage your blog via their WordPress.com website. This is an easy, installation-free way to experience the foundation of what WordPress has to offer – sleek themes, easy updates and back end navigability.

For the more experienced designer or webmaster, WordPress is a cakewalk. But that’s not to say that it lacks power! In addition to being open source software that is completely free, WordPress boasts thousands of customizable plug-ins and themes, many of them also completely free. For those without programming experience, premium themes are available for nominal fees, and an experienced programmer can download a free theme and customize it to their liking.

All New WordPress Plug-in

One of the hottest new plug-ins on WordPress is the Yoast WordPress SEO plugin. Yoast boosts your site’s SEO by showing you where you’re struggling, and how you can improve the weakest areas of your website. The plugin analyzes page functionality, allows you to create meta descriptions templates for multiple pages, and previews how those descriptions will appear when searched for in Google. Yoast has developed add-ons for its plugin, including local, video and news SEO options. The latter is available for free, while the other two are available for purchase.

Yoast has incredible features for publishers, helping you to promote your content every time it’s updated. If, for example, you’ve recently purchased an article through a site like TopicBay, Yoast gives you the option to implement an XML Sitemap. The Sitemap alerts search engines that new content has been published to your site, and ranks your page according to this new information. Once you’ve opted in to this feature of the plugin, all subsequent posts and updates will be added to the Sitemap. The map is then submitted to the major search engines.

Utilizing Content Resources

Another critical component to making your site SEO friendly is finding quality content. TopicBay definitely provides a solution for that. There are actually two ways to purchase content from this source. Either you can buy an existing article from the many choices on the site or you can request to have an article written for you that will be customized to your subject matter and keywords. Then the various writers will create content based upon your specifications and you will get to choose the one that fits your site the best. With quality content so readily available, it makes operating your WordPress site even easier.

The Complete Package

Yoast is the chocolate topping on the WordPress sundae, the yin to WordPress’ yang. It allows you to make the most of the software by addressing each area of SEO for you. By exploring the functionality of each area of the plugin, including meta descriptions, breadcrumbs and image optimization, Yoast guides you through the latest and greatest SEO techniques. The plugin is particularly helpful for blogging, publishing, and updating an old site to incorporate the latest and greatest optimization techniques.


Written by: Andrea Gressman